True/False
The text reports on a research project which used MDS to plot the perceived ethics of marketing research firms using a broad-based moral equity dimension (factor 1)and a relativistic dimension (factor 2).Based on the research,internal marketing research departments are perceived to be the most ethical on both dimensions.
Correct Answer:
Verified
Correct Answer:
Verified
Q69: Decisions related to selecting the conjoint analysis
Q70: What are the limitations of conjoint analysis?
Q71: Which guideline for deciding on the number
Q72: In (the)_ for constructing conjoint analysis stimuli,respondents
Q73: Correspondence analysis is an explanatory data analysis
Q75: In conjoint analysis,_ are the values assumed
Q76: Correspondence analysis data is binary or categorical.
Q77: Which of the ways below is not
Q78: When constructing conjoint analysis,full or complete profiles
Q79: Preference data order the brands or stimuli