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Which Treatment of Unsatisfactory Responses Is Particularly Attractive for Business

Question 57

Multiple Choice

Which treatment of unsatisfactory responses is particularly attractive for business and industrial marketing surveys where the sample sizes are small and the respondents are easily identifiable?


A) assigning missing values
B) discarding unsatisfactory responses
C) recoding unsatisfactory responses
D) returning to the field to get better data

Correct Answer:

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