Multiple Choice
Respecting the respondent's privacy, feelings, and dignity and ensuring the integrity of the data collection process are aspects of .
A) ethics in marketing research
B) supervision of field workers
C) evaluation of field workers
D) training of field workers
Correct Answer:

Verified
Correct Answer:
Verified
Q11: In their guidelines on interviewing, the Council
Q17: Which statement does not apply only to
Q17: (AO?)stands for the probing comment "any other
Q18: Which of the following is not one
Q18: Discuss four of the probing techniques.
Q24: "Do not summarize or paraphrase the respondent's
Q35: The quality of interviewing should be evaluated
Q53: To validate the study,the supervisors call 25
Q54: When recording respondents' answers,interviewers should include all
Q60: Fieldwork is the sixth step in the