The Book Features a Section on at the End of Each

Multiple Choice

The book features a section on at the end of each chapter. This is an integrative statistical package that can be used in the various stages of the marketing research process. We illustrate its use for defining the problem, developing an approach, formulating the research design, conducting the data collection, data preparation and analysis, and report preparation and presentation.

A) Multivariate techniques
B) Access
C) SPSS
D) Windows