When a Firm Cannot Conduct an Entire Marketing Research Project

Multiple Choice

When a firm cannot conduct an entire marketing research project in house, it must select an external supplier for one or more phases of the project. One of the things that the firm does not need to consider or do when selecting an external research supplier is .

A) develop criteria for selecting an outside supplier
B) compile a list of prospective suppliers
C) realize that the cheapest bid is not always the best bid
D) All of the above must be considered or done.