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Which of the Following Statements Is Correct

Question 31

Multiple Choice

Which of the following statements is correct?


A) To maximize profit, a firm should apply a uniform markup to each product it sells.
B) The profit-maximizing firm's ability to mark up price over average cost is limited by the price elasticity of demand for the product in question.
C) It is not possible to maximize profits by using a markup pricing strategy.
D) Using markup pricing is more complicated than simply setting price equal to marginal cost.

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