A Common Approach to Reconciling the Benefits of Global Scale

Multiple Choice

A common approach to reconciling the benefits of global scale with the need for national differentiation is to:

A) Develop a global brand but rely on local promotional activities.
B) Create standard product platforms in terms of design and components,then adapting product features,complementary services,and marketing approaches.
C) Allow major national subsidiaries to develop new products,then encouraging other national subsidiaries to adopt them.
D) Develop globally standardized products but sell them under local brand names.