A Key Assumption That Underlines the Strategies of Most Banks,hotels,international

Multiple Choice

A key assumption that underlines the strategies of most banks,hotels,international airlines and Las Vegas casinos is:

A) The customer is always right
B) Cost efficiency is the main determinant of profitability
C) A small minority of affluent or high spending customers contribute a large proportion of total profit
D) Sustainable competitive advantage requires innovative product differentiation