Multiple Choice
Cooperation with lead users is a useful tool of innovation management because:
A) Lead users set the trend for the mass market
B) Due to their price insensitivity,lead users tend to be the most profitable customers
C) Lead users provide both information feedback and revenues that can assist ongoing product development
D) Because lead users are so discerning,they have a key role in providing both discipline and incentives
Correct Answer:
Verified
Correct Answer:
Verified
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