In 1990,CK

Multiple Choice

In 1990,C.K.Prahalad and Gary Hamel introduced the concept of "core competence." Their argument was that:

A) Competence was more important than capability as a basis for sustainable competitive advantage
B) Management should build strategy on competences rather than resources
C) Strategy should be focused on both exploiting and developing firms' core competences
D) Competitive advantage rather than industry attractiveness was the primary source of superior profitability