A Well-Established Brand Can Be a Source of Sustainable Competitive

Multiple Choice

A well-established brand can be a source of sustainable competitive advantage because:

A) Consumers will always pay a premium for a recognized brand.
B) Brands can be protected by the law relating to trademarks.
C) A brand protects a firm form competition from low-cost new entrants.
D) It tends to be durable,loses value when transferred between firms,and is costly to replicate.