You Have Been Asked to Explore the Possibility of Blogging

Multiple Choice

You have been asked to explore the possibility of blogging to increase communication with stakeholders.You are aware that some companies,including Google and General Motors,have had both positive and negative experiences with employees' blogs.What will be your FIRST step in planning your professional blog?

A) Watch your traffic closely
B) Link to other websites
C) Identify your audience
D) Create false names for your colleagues