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    Exam 2: Adapting Your Messages to Your Audience
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    _____ Characteristics Are Qualitative Rather Than Quantitative and Include Values,beliefs,goals,and
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_____ Characteristics Are Qualitative Rather Than Quantitative and Include Values,beliefs,goals,and

Question 18

Question 18

Multiple Choice

_____ characteristics are qualitative rather than quantitative and include values,beliefs,goals,and lifestyles.


A) Demographic
B) Geographic
C) Psychographic
D) Geodemographic

Correct Answer:

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