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The Sale of a New Brand of Flavored Water,Taste Fun,soared

Question 97

Multiple Choice

The sale of a new brand of flavored water,Taste Fun,soared after it was used in many scenes in the latest blockbuster action movie.In the context of classical conditioning,it is likely that the sudden increase in sales is due to:


A) embedded marketing.
B) avoidance learning.
C) negative reinforcement.
D) brand equity.

Correct Answer:

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