Wisconsin State University Is Planning to Advertise Its New Degree

Essay

Wisconsin State University is planning to advertise its new degree program in Professional Business in several media--television commercials on the local cable station, advertisements in the local community college newspaper, and manning a booth at the county fair.Preliminary estimates are that each television spot will reach 1000 potential students, each newspaper ad will reach 100 potential students, and each day at the county fair will reach 500 potential students.There is a $7500 advertising budget, and the university has negotiated a rate of $825 per ad on the cable station, $85 per ad in the newspaper, and $1150 for a booth at the 3-day county fair.What should be its advertising strategy?