Many Movies Use Product Placement

Multiple Choice

Many movies use product placement.For example, the main character in a movie may drink only Dr.Pepper.Companies pay for product placement because they assume that it increases the likelihood that audience members will later buy the product.If a person's shopping is unconsciously influenced by the appearance of a product in a movie, this effect is likely due to existence of the item in memory.

A) explicit
B) semantic
C) implicit
D) procedural