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Gas & Go, One of Your Local Gas Stations, Offers

Question 128

Multiple Choice

Gas & Go, one of your local gas stations, offers a 10 percent discount for customers who pay with cash.Fuel Central, a competing gas station, states that there is a 10 percent surcharge for paying with a credit card.is more likely to attract customers because of .


A) Gas & Go; the availability heuristic
B) Fuel Central; base rate information
C) Gas & Go; base rate information
D) Gas & Go; framing effects

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