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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 11: Executing the Creative
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    The Idea of Audience Is Very Different in Digital and Interactive
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The Idea of Audience Is Very Different in Digital and Interactive

Question 81

Question 81

True/False

The idea of audience is very different in digital and interactive media because people often seek out these ads rather than the other way around; and are more active, engaged, and direct in their response.

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