Multiple Choice
Which of the following are the five standard techniques used in preparing body copy?
A) Celebrity, narrative, slogan, straight-line, and teaser
B) Social, multicultural, response, evaluative, and dialogue
C) Straight-line, dialogue, testimonial, narrative, and direct response
D) Testimonial, narrative, evaluative, developmental, and thumbnail
Correct Answer:
Verified
Correct Answer:
Verified
Q13: The last step in the preproduction stage
Q28: The best guideline for working with both
Q33: Which of the following is the main
Q35: Which of the following is a negative
Q37: Which of the following is a difference
Q40: A copywriter is just starting on a
Q46: Scenario 11-4<br>You are a production assistant working
Q54: Scenario 11-2<br>You are the creative director at
Q83: Explain the advantages of copywriting in print
Q86: Scenario 11-3<br>A 30-second TV spot for Ivory