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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 11: Executing the Creative
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    Probably the Most Straightforward Illustration Is One That
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Probably the Most Straightforward Illustration Is One That

Question 55

Question 55

Multiple Choice

Probably the most straightforward illustration is one that:


A) attracts the target audience.
B) stimulates copy readership.
C) creates a mood.
D) communicates features or benefits.

Correct Answer:

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