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    Advertising and Promotion Study Set 1
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    Exam 10: Creative Message Strategy
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    One Drawback of Reason-Why Ads Is That They Have a Potential
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One Drawback of Reason-Why Ads Is That They Have a Potential

Question 31

Question 31

True/False

One drawback of reason-why ads is that they have a potential for counterarguments,which may ultimately convince the customer why not to buy the advertised brand.

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