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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 10: Creative Message Strategy
  5. Question
    Jingles and Slogans Are Linked to a Concept Called or Prone
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Jingles and Slogans Are Linked to a Concept Called or Prone

Question 4

Question 4

Multiple Choice

Jingles and slogans are linked to a concept called or prone to being repeated.


A) rehearsal
B) periodicity
C) looping d. isochronism
, that is, they encourage repetition because they are catchy

Correct Answer:

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