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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 10: Creative Message Strategy
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    When an Advocacy Position Is Taken by a Spokesperson in an Advertisement
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When an Advocacy Position Is Taken by a Spokesperson in an Advertisement

Question 25

Question 25

Multiple Choice

When an advocacy position is taken by a spokesperson in an advertisement, it is known as a(n) ad.


A) transformational
B) testimonial
C) feel-good
D) image

Correct Answer:

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