Multiple Choice
The Grana Weightloss System advertises its exercise machines on late-night TV.Their advertisements are typically half and hour long, and feature spokespeople as well as consumers and celebrities talking about their experiences with thebrand.In this scenario, the company is using .
A) advertorials
B) infomercials
C) point-of-purchase advertising
D) transformational advertising
Correct Answer:

Verified
Correct Answer:
Verified
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