Multiple Choice
Why are systems such as PRIZM used widely by advertisers for segmentation?
A) because they provide deep segment description
B) because they allow for segmentation on the basis of frequency of usage
C) because they provide deep insights into consumers' motivations
D) because they emphasize the understanding of consumers' activities, interests, and opinions
Correct Answer:
Verified
Correct Answer:
Verified
Q1: What is a value proposition? Explain why
Q3: The strategic planning triangle suggested by Thorson
Q4: In Mobil's positioning as the "Friendly Serve"
Q5: Which system has identified 62 market segments
Q6: Perhaps the most fundamental criterion in segment
Q7: Ultima Inc., a manufacturer of high-end cell
Q9: LivTo Inc.is a company that manufactures cosmetic
Q10: If General Mills decides to use the
Q11: Demographics are rarely used to describe or
Q38: What does the acronym STP mean? <br>A) Sales, Target,