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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 5: Advertising Integrated Brand Promotion and Consumer Behavior
  5. Question
    The Consumption Process Is Based on the Sequence of Four
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The Consumption Process Is Based on the Sequence of Four

Question 13

Question 13

True/False

The consumption process is based on the sequence of four stages: need recognition, information search and alternative evaluation, purchase, and postpurchase use and evaluation.

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