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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 5: Advertising Integrated Brand Promotion and Consumer Behavior
  5. Question
    Memory Is Very Important Where Advertising Is Concerned and Is
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Memory Is Very Important Where Advertising Is Concerned and Is

Question 4

Question 4

Multiple Choice

memory is very important where advertising is concerned and is the kind of memory through which names, words, and concepts are retrieved from people's minds.


A) Iconic
B) Episodic
C) Emotional
D) Semantic

Correct Answer:

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