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Consumers Respond More Positively to Ground Beef Advertised as "75

Question 13

Multiple Choice

Consumers respond more positively to ground beef advertised as "75 percent lean" than to ground beef described as "25 percent fat." This illustrates that consumer reactions are influenced by


A) the representativeness heuristic.
B) confirmation bias.
C) the availability heuristic.
D) framing.

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