Multiple Choice
A television advertisement for a fragrance product has been playing repeatedly in a region.Joey,who had no particular affinity toward such products,has now developed favorable views toward the product after watching the advertisement on a regular basis.Which of the following best explains Joey's change in attitude?
A) the complementarity phenomenon
B) the mere-exposure effect
C) the social learning theory
D) the catharsis effect
Correct Answer:
Verified
Correct Answer:
Verified
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