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Once a Customer Agrees to Buy a New Car Because

Question 7

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Once a customer agrees to buy a new car because of its bargain price and begins completing the sales forms,the salesperson removes the price advantage by charging for options or by checking with a boss who disallows the deal because "we'd be losing money." This tactic for getting people to agree to something is known as the


A) illusion of control.
B) lowball technique.
C) overconfidence phenomenon.
D) sleeper effect.

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