When One Store Stays Open Late to Gain an Advantage

Multiple Choice

When one store stays open late to gain an advantage, its competitors begin to stay open late, too. At this point the first store is no better off than it was before, but now every store has additional expenses. This illustration is an example of what Frank and Cook call a

A) capitalistic marathon.
B) market economy.
C) positional arms race.
D) struggle for parity.
E) virtual conflict.