Jennifer Is the Head of a Marketing Company

Multiple Choice

Jennifer is the head of a marketing company. She requests a group meeting with her employees to come up with a new marketing strategy. She decides to begin with a brainstorming session. Jennifer knows that although brainstorming sessions are generally effective, there can be some pitfalls as well. Which of the following steps can she take to avoid pitfalls?

A) She can let the naturally talkative people dominate the conversation as they often come up with the best ideas.
B) She can ask everyone ahead of time to come up with ideas for the marketing strategy.
C) She can appoint mindguards who urge other group members to go along with the group.
D) She can create an illusion of invulnerability to help the brainstorming process benefit from groupthink.