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    Marketing Study Set 16
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    Exam 9: Market Segmentation, Targeting and Positioning
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    The Base That Is Most Commonly Used in Market Segmentation
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The Base That Is Most Commonly Used in Market Segmentation

Question 60

Question 60

Multiple Choice

The base that is most commonly used in market segmentation is which of the following?


A) geographic
B) benefits- sought
C) behavioural
D) psychographic
E) demographic

Correct Answer:

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