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    Marketing Study Set 16
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    Exam 9: Market Segmentation, Targeting and Positioning
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    The Process of Evaluating Each Segment's Attractiveness and Selecting One
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The Process of Evaluating Each Segment's Attractiveness and Selecting One

Question 83

Question 83

Multiple Choice

The process of evaluating each segment's attractiveness and selecting one or more of those segments is called market:


A) probing.
B) segmentation.
C) targeting.
D) selection.
E) positioning.

Correct Answer:

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