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    Marketing Study Set 16
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    Exam 9: Market Segmentation, Targeting and Positioning
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    When Market Segments Are Conceptually Distinguishable and Respond to Different
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When Market Segments Are Conceptually Distinguishable and Respond to Different

Question 76

Question 76

Multiple Choice

When market segments are conceptually distinguishable and respond to different marketing mix elements, this is known as:


A) actionable.
B) differentiable.
C) measurable.
D) accessible.
E) substantial.

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