Some Marketers Encourage Consumers to Have Regular Payments for Things

Multiple Choice

Some marketers encourage consumers to have regular payments for things such as magazine subscriptions or insurance payments charged via monthly payments to a credit card. This is because consumers pay less attention to the monthly charge because it is just one of many charges that appear on a credit card statement. This phenomenon is BEST explained by which of the following concepts from behavioural economics?

A) Mental accounting
B) Integrating losses
C) Segregating losses
D) Segregating gains
E) Loss aversion