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    Marketing Study Set 16
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    Exam 3: Strategic Planning and Marketing
  5. Question
    The Four Possible Strategies That Can Be Pursued for Each
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The Four Possible Strategies That Can Be Pursued for Each

Question 13

Question 13

Multiple Choice

The four possible strategies that can be pursued for each SBU are build, hold,_________, and_________.


A) downsize; expand
B) harvest; divest
C) develop; acquire
D) promote; sell
E) diversify; penetrate

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