Arnotts Biscuits Intends to Increase the Sales of Its Ginger

Multiple Choice

Arnotts Biscuits intends to increase the sales of its ginger nut biscuits in its current markets. At a tactical level, it plans to accomplish this goal by reducing prices, increasing promotional support and encouraging new uses for the biscuit by publishing free new recipe ideas to encourage customers to use ginger nut biscuits in innovative desserts. Arnotts is following the strategy of:

A) market development.
B) diversification.
C) product development.
D) market penetration.
E) harvesting.