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    Marketing Study Set 16
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    Exam 3: Strategic Planning and Marketing
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    Even When a Business or Product Is Profitable, If the Organisation
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Even When a Business or Product Is Profitable, If the Organisation

Question 71

Question 71

True/False

Even when a business or product is profitable, if the organisation has no core competencies in managing that business or product, it may not be profitable in the long term.

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