An Approach to Evaluating Potential Foreign Markets as Candidates for Market

Multiple Choice

An approach to evaluating potential foreign markets as candidates for market entry is known as________ . This method involves considering the country selection procedure by considering all markets in the world and then applying a set of evaluation criteria in succession, progressively eliminating undesirable markets until a small cluster of suitable markets has been identified.

A) screening
B) country of origin analysis
C) market attractiveness index
D) country cluster analysis
E) Boston Consulting Group matrix