Multiple Choice
Which of the following is NOT normally seen as a major risk associated with licensing as a means of entering foreign markets?
A) Licences operate for a limited time period.
B) Licensing can lead to "cloning a competitor" whereby the licensee takes the learning and know- how and uses it to enter new markets.
C) Licencees may not fully develop the product's full potential.
D) Licences may produce sub- standard products.
E) All of the above are risks associated with licensing.
Correct Answer:

Verified
Correct Answer:
Verified
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