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    Exam 18: Tapping Into Markets Across the Globe
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    When a Company Tailors Both Its Product and Promotion to the Needs
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When a Company Tailors Both Its Product and Promotion to the Needs

Question 35

Question 35

Multiple Choice

When a company tailors both its product and promotion to the needs of a foreign market, this is known as:


A) adapted global marketing.
B) dual adaptation.
C) communication adaptation.
D) product adaptation.
E) modified global marketing.

Correct Answer:

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