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    Exam 18: Tapping Into Markets Across the Globe
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    Changing the Product to Meet Local Conditions or Wants Is
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Changing the Product to Meet Local Conditions or Wants Is

Question 12

Question 12

Multiple Choice

Changing the product to meet local conditions or wants is involved in:


A) product expansion.
B) product standardisation.
C) product adaptation.
D) product invention.
E) straight extension.

Correct Answer:

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