A Multinational Firm Generally Considers the Economic Environment, the Political-

Question

Examlex · Accepted Answer

The Answer is The marketer of luxury goods would be most concerned with the level and distribution of income.
Indeed, the marketer might actively search for countries where there is a burgeoning middle class. This characteristic would largely determine the size of the potential market for luxury products. Political stability would be a major concern for the firm considering large, fixed capital investments. In volatile nations, a political revolution could mean the loss of that investment. All marketers, regardless of product type, will have to deal with an unfamiliar culture in which lack of socio- cultural knowledge can prove disastrous.

A Multinational Firm Generally Considers the Economic Environment, the Political-

Essay

Correct Answer:
Verified

A Multinational Firm Generally Considers the Economic Environment, the Political-

Essay

Correct Answer:VerifiedShow Answer

Correct Answer:
Verified