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    Marketing Study Set 16
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    Exam 13: Marketing Channels and Logistics Networks
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    Managing the Entire Value Added Flows of Materials and Products
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Managing the Entire Value Added Flows of Materials and Products

Question 24

Question 24

Multiple Choice

Managing the entire value added flows of materials and products both upstream and downstream is known as:


A) channel management.
B) supply chain management.
C) logistics.
D) value delivery network management.
E) none of the above

Correct Answer:

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