Phillipa's Bakery Has Earned a Reputation for Its Hand- Made

Multiple Choice

Phillipa's Bakery has earned a reputation for its hand- made breads and pastries. To protect the "artisan" image that her products have developed, Phillipa does not want to sell her products in multinational supermarkets. Instead, she sells direct through her four bakery outlets in Melbourne and suburbs. In addition, Phillipa sells her breads and pastries via carefully chosen farmer's markets and a few small, independent supermarkets. Phillipa's distribution strategy is BEST described as which of the following?

A) exclusive
B) mass
C) concentrated
D) intensive
E) selective