The Perth Copier Company Is Trying to Decide on Whether

Multiple Choice

The Perth Copier Company is trying to decide on whether to use a company sales force or agents to reach its West Coast market. Establishing a sales office would cost $180,000. Salespeople would be paid $25,000 plus a 5 per cent commission. Each salesperson could handle about $1,000,000 in sales a year. Agents would be paid a flat 12 per cent commission on all sales. The Perth Copier Company is using_________ criteria to evaluate their major channel alternatives.

A) economic
B) qualitative
C) adaptive
D) control
E) territorial