Bega Manufactures Cheese Products

Multiple Choice

Bega manufactures cheese products. These products are sold in large quantity to independent wholesalers who subsequently repackage and subsequently sell them to independent retail outlets most of which are supermarkets or convenience stores. Bega is using:

A) mass market distribution system.
B) manufacturer- sponsored voluntary chain.
C) conventional marketing channels.
D) vertical marketing network.
E) voluntary marketing network.