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When Coca- Cola and Nestlé Formed a Joint Venture to Market

Question 40

Multiple Choice

When Coca- Cola and Nestlé formed a joint venture to market ready- to- drink coffee and tea worldwide, the type of marketing system that was formed would be best described as being a:


A) vertical marketing system.
B) horizontal marketing system.
C) hybrid marketing system.
D) parallel marketing system.
E) diversified marketing system.

Correct Answer:

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