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    Exam 13: Marketing Channels and Logistics Networks
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    Two or More Unrelated Companies at One Channel Level Join
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Two or More Unrelated Companies at One Channel Level Join

Question 84

Question 84

Multiple Choice

Two or more unrelated companies at one channel level join together to pursue a new marketing opportunity in:


A) partnership marketing.
B) horizontal marketing.
C) vertical marketing.
D) homogeneous marketing.
E) an administered VMN.

Correct Answer:

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